With WWE 2K15 and the recently released WWE 2K16 making a strong impression in sales, sports gaming giant Take-Two Interactive has decided that keeping John Cena and company around for a few more years may be a sound investment. In a statement released announcing the extension of 2K’s retention of exclusive licensing rights for the WWE, 2K’s Chief Operating Office David Ismailer trumpeted the positive impact that the wrestling company has had on 2K’s profits, stating:
Since the companies joined forces in 2012, 2K has overseen WWE games incorporating big name stars ranging from “Iron” Mike Tyson to Arnold Schwarzenegger, pushing WWE’s titles onto the best selling list time and again. Even when the games aren’t as well-received, which has been a common occurence over the years, WWE’s popularity still propels the franchise to the top of charts. Needless to say, Take-Two would be foolish not to retain the WWE license.
On the flip side, WWE also sang the praises of the licensing agreement extension, with Casey Collins, WWE Executive Vice President of Consumer Products, releasing a statement calling 2K the “perfect compliment for WWE,” stating:
Much like Roman Reigns, it sounds as though WWE and 2K are gearing up for a big push for the franchise. With WWE 2K16 featuring the franchises larger roster ever (clocking in at a staggering 120 wrestlers), it remains to be seen where WWE and 2K will go from here. Whatever the companies decided to do, wrestling fans can rest assured that the games, like the NWO say, will definitely be “too sweet.”
Source: BusinessWire
