Take notes while you’re reading so you remember key information, if desired. Great copywriting books include The Copywriter’s Handbook by Robert W. Bly, Breakthrough Copywriting by David Garfinkel, and The Idea Writers by Teressa Iezzi.
Type “online copywriting courses” into a search engine to peruse many online class options. You can also do an online search for local in-person copywriting classes by typing “copywriting workshops near me” or something similar into the search engine.
Popular copywriting blogs include Copyblogger and ABC Copywriting.
For example, read an email from a store selling clothing, jewelry, art, or other sort of product. Notice the tactics they use for trying to get the reader’s attention. Look at an ad you got in the mail to analyze what makes it stand out as good or bad copy. If there’s something you saw recently in an ad and are excited to buy, think about the reason why you’re excited to buy it and if it has anything to do with the copywriting.
While you don’t need to be an expert on these subjects, having general knowledge of them will help you as a copywriter. For example, if you’re hoping to write ads, knowing a little about marketing and how to get a consumer’s attention will help your writing. Consider taking a free online or in-person course on one of the topics as well.
If there’s a specific kind of copywriting you want to do, such as video scripts or social media, try to practice doing these types of copy. Set a timer for 10-30 minutes and focus on writing copy for the entire time.
Other questions to consider answering are “What benefits does the product provide?” and “What features are included?” Think about what you would want to know about the product if you were the consumer.
For example, buy a bag of chips and read the copy on the back of the bag. Now try to rewrite the copy, using the important facts while making the writing your own. Enhance the copy you find in your email inbox, trying to condense it into an attention-grabbing couple of sentences.
Some copywriting jobs will involve coming up with just a sentence that’s supposed to capture the consumer’s interest, such as slogans. Copy that engages the reader is often full of verbs and simple speech that is almost conversational.
Your goal is to convince people that what you’re writing about is great and deserving of their attention. You can do this by writing in actionable terms and giving your writing a sense of urgency.
There are examples of concise, well-written copy all around you, such as in magazines, on billboards, and on email signups. Practice writing copy of all different lengths, such as a short paragraph, a couple sentences, or even just a few words.
Ask friends or family members if they need help with an email, website, or slogan so you can use this in your portfolio. If you can’t find any possible clients to create copy for, create a made-up project for yourself to craft copy.
Freelancer. com, iWriter, Guru, and SimplyHired are all great sites to find potential copywriting jobs. The pay for each job on these sites will differ, but usually you start off being paid a small amount as a beginner and slowly gain more money with experience.
If you’re talking to someone in person who asks a question about marketing or copywriting, try to answer it—you never know if they might end up hiring you to help them.
A potential client or boss wants their copywriter to really know the product or idea that they’re selling, which is why it’s important to do some preliminary research beforehand.
Go online to job search websites to find potential copywriting jobs in lots of different cities.
